Vision

Build a health-focussed House of Brands

Help brands capture India's potential

We acquire the license to grow specialty brands in India.

A low-risk, cost-effective entry option

We absorb the responsibility & risk of building the brand - from retail format to ecomm to brand-building - reducing capital & time requirements from the head office.

Our focus

Premium brands that are good-for-people (strong moral values), with high-quality user experiences & robust unit economics. Specifically, we love niche brands from the health, sports & specialty-retail space.